Privacy Policy.

1. Introduction

This Privacy Policy describes how JRT APPRAISAL INC ("we," "us," or "our"), a North Carolina corporation with offices at 109 Fairmont Ln, Jacksonville, North Carolina 28540, United States, collects, uses, maintains, and discloses information in connection with our website (jrtappr.shop) and our real estate agency and brokerage services. This website was developed by JRT APPR (the "Developer").

By using our website or engaging our services, you acknowledge the practices described in this policy. If you do not agree, please do not use the website or provide us with your information.

2. Information We Collect

2.1 Information You Provide Directly

• Contact details — name, email address, telephone number, and mailing address.
• Client brief information — property interests, target areas, budget ranges, timelines, and transaction goals you share with us.
• Transaction information — where you engage us, information needed to represent you, including identification, financial qualification details you choose to provide, and transaction documents.
• Correspondence — records of emails, calls, showings, and other communications.

2.2 Information Collected Automatically

• Usage data — pages visited, session duration, referring URLs, and navigation patterns.
• Device data — browser type, operating system, and approximate location derived from IP address.
• Log data — server logs for security and diagnostics.

2.3 Information from Third Parties

We may receive information from listing services, cooperating brokers, lenders, attorneys, inspectors, and public records as needed to perform brokerage services.

3. Use of Information

We use collected information to:

• Respond to inquiries and prepare client briefs;
• Perform agency and brokerage services — representing buyers, sellers, owners, and transaction parties;
• Coordinate offers, escrow, inspections, and closings;
• Communicate with clients and transaction parties;
• Comply with licensing, real estate commission, and record-keeping obligations;
• Maintain the security and performance of our website and systems; and
• Improve our services and this website.

4. Transaction Files & Client Confidentiality

As agents and brokers, we hold client information in confidence as part of our fiduciary duties. Transaction files — offers, contracts, qualification details, negotiation positions — are handled per the agency agreement and applicable license law.

5. Cookies & Analytics

Our website may use cookies for functional purposes and basic analytics. We do not use advertising cookies or cross-site tracking. You can control cookies through your browser settings; disabling them does not prevent use of the informational pages of this site.

6. Sharing & Disclosure

We do not sell personal information. We may share information:

• In transactions — with cooperating brokers, listing services, lenders, attorneys, title companies, inspectors, and escrow agents as needed to complete a transaction;
• With service providers — vendors supporting our operations under confidentiality obligations;
• For legal reasons — to comply with license law, subpoena, court order, or to protect rights, property, and safety; and
• In a business transfer — in connection with a merger, acquisition, or asset sale, subject to this policy.

7. Data Security

We maintain administrative, technical, and physical safeguards appropriate to the information we hold — access controls, encrypted transmission, and secure storage of transaction files. No system is completely secure; breaches affecting personal information will be handled as required by applicable law.

8. Retention

We retain personal information for as long as needed to perform our services and to comply with legal, licensing, and record-keeping requirements — including real estate commission retention rules for transaction files. When no longer required, information is securely deleted.

9. Your Rights

Depending on your jurisdiction, you may have rights to access, correct, delete, or receive a copy of your personal information. To exercise these rights, contact r.gutierrez@jrtappr.shop. We will verify your identity and respond within required timeframes. Certain transaction records may be exempt from deletion under license law.

10. Children's Privacy

Our website and services are directed to adults engaged in real estate transactions. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, contact us so we can delete it.

11. Changes to This Policy

We may update this policy to reflect changes in our practices or legal requirements. The "Last revised" date indicates the current version. Continued use after changes become effective constitutes acceptance.

12. Contact Us

Questions about this Privacy Policy may be directed to: